Here you are, wondering how to monetize all the vital information you have about helping individuals find financial success.

And there they are, your “tribe,” in the words of Seth Godin—the specific people you could help, if only they knew you were out there. How do you close the gap?

As someone who is responsible for two New York Times bestsellers and seventeen national bestsellers, I’d like to share a five-step plan with you for crafting a finance bestseller that will catapult you to the front ranks of the “name brands” in financial services. So let’s jump in.

The best time to have started your memoir is a year ago because if you had, you’d be holding it in your hands by now instead of reading this!

There’s a wonderful Chinese expression—the best time to plant a tree is 25 years ago. The second best time is right now.

Survey says… not the best idea.

It sounds so efficient—you just kick back with a voice recording app on your phone and dictate all the keys to the success you provide your clients.

But in reality, it’s not that simple.