If you haven’t been paying attention, it’s possible that you’ve never used “dentist” and “superstar” in the same sentence.
Well, times have changed.
Often, the best entrepreneur in town is your dentist. For those who have not gone corporate, if they have a drop of entrepreneurial blood in their veins, they are adding dentists and specialties to their practices. Upgrading their technology. Getting coached so that they can spend more time chair-side and less time doing boring back office stuff that they should never have been doing in the first place.
They’re buying other practices, upgrading them, and selling them, or merging them into bigger firms.
So where are the superstars in dentistry? They’re all around you.
And what do they have in common? Pretty much all of them have books. They use books as marketing tools to attract new patients, to explain expensive new processes, to take the fear out of going to the dentist, to get people simply to show up to their appointments on time (no small matter for dentists, whose time is indeed money).
Dentists have enormous competition from other privately owned firms and also from corporate dentistry practices, where service may not be great, but the prices can’t be beaten.
So how do superstar dentists compete? They tell their stories thoroughly and powerfully to the audience that they are trying to influence. Some do books for patients, to increase that sense of attachment to their practice. Others do books explaining their business model, to attract other dentists into the fold. Still, others do books explaining how the world of dentistry works, to attract investors.
How do I know all this? Because my company, BusinessGhost, has written dozens of books for dentists and about dentistry over the last 15 years. We’ve seen private practices take off, and we’ve seen firms that consult the dentists, whose books we’ve written, explode in size and billings.
So if you really want to know where the superstar dentists are, they’re here. They’re at BusinessGhost. We’ve been taking care of them for years.
Isn’t it time your dental practice had a book of its own?