In a word, yes.
It used to be that self-published books were the ugly redheaded stepchildren of the publishing industry.
These self-published books were poorly written and unattractively produced.
How times have changed.
More and more authors with outstanding content find it all but impossible to get deals with major publishing houses. As a result, the quality of self-published books has risen steadily—to the credit of the authors.
At the same time, few people outside the publishing industry recognize the name of a publishing house.
The fact that Simon & Schuster or Random House published a given book seldom figures into the buying decision when a reader is considering a book.
The publishers have no one but themselves to blame for this.
Everybody knows what a Toyota is. Or a Rolls-Royce. Or a Kia.
But is there really a difference between a book published by Hachette or St. Martin’s Press?
Or Broadway Books versus Lexington Books?
Or Riverhead Books versus Riverview Books?
Not as far as the book buying public (an endangered species, alas) could tell.
On top of that, publishers have long known of a way to appeal to the ego of their editors without having to pay them more money.
It’s called giving them their own imprint.
In other words, on the spine of a book, it doesn’t say Simon & Schuster or Random House.
It says Riverhead Books. Or some other intriguingly literary term. (There is no Riverview Books to my knowledge.)
Problem is that buyers have never heard of these imprints and couldn’t care less about them. But they do care about the author.
Here are the only things book buyers care about:,
- Is the title of this book sufficiently intriguing to make me take it off the shelf or scroll down its Amazon page?
- Does the subtitle of the book offer a benefit to me that will make my time invested in the book worthwhile?
- Are the people who blurbed the book on the back cover impressive to me either because they are famous or because their job titles convinced me that this book is worth reading?
- Does the table of contents look like the book would be engaging and entertaining to read?
If you go four for four with those questions, it doesn’t matter whether your book was published by Bertelsmann or the man in the moon.
Or by you, yourself.
So don’t let anybody tell you there’s still a stigma in terms of self-published books. You are a real author, regardless of who publishes. If you’re wondering about how to publish a book, becoming a self-published author is an excellent route. Today, they are as attractive to look at and as well written – and often better written – than the books the major publishers are producing.
The stigma is gone. Long live indie publishing!
So what’s the best way to self-publish a book?
We’d like to think that BusinessGhost is the best way for an author to self-publish. Personalized service. The highest standards. The most attractively designed books. That’s why many people consider us the best self-publishing company in America.