From Who Moved My Cheese? to the present day, people love a good business fable. They are wonderful ways of telling business stories to large audiences and motivating them to think or act differently.
At BusinessGhost, we know a lot about how to write a great business fable, because we’ve done it so many times.
Business fables are also known as business parables, because they teach lessons that the reader draws out from the story. Some people call them “business short stories,” because they are typically shorter than a novel. Many are 15,000 to 20,000 words – less than 100 pages in length.
If you’re thinking about how to write a business fable, here are three questions to ask:
- Is this business story really best told in fable form?
If you are trying to write to get across one main point, perhaps with a number of sub-points to buttress that main issue, a business fable can be a great vehicle. Business fables are less effective when an author is trying to convey a multitude of points. In that case, nonfiction may be a better approach.
- How do you make the main characters relatable?
One of the stunning things about Who Moved My Cheese? is that it caused millions of businesspeople to identify … with mice! That’s quite a remarkable thing, when you think about it!
Deciding exactly who the main characters should be, and whether they should be human or animal, is one of the most important decisions you can make when you’re thinking about how to write a business fable. At BusinessGhost, we have a long track record of success in terms of telling stories that Hollywood has found appealing—we’re talking HBO, ABC, Paramount, Steven Soderbergh, and Disney, the list goes on and on.
What does that have to do with the question of how to write a business fable?
When you’re selecting a writer, you want to make sure that that person not only understands business but also understands storytelling at a very high level.
We do. If you’d like to talk more about how to write a business fable, we would be happy to have that conversation with you.