Am I Slick?

By New York Times bestselling author Michael Levin, CEO, BusinessGhost

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“I put an additional $5 million under management in six months, thanks to the book you wrote for me,” my client, a financial advisor, told me.

“So I’m calling to thank you. But I’m also calling to apologize. When we first met, I didn’t like you. I thought you were slick.”

Slick?

I’ve been called a lot of things in my time, but slick was a new one.

“I’m happy you’re having all the success with the book,” I said, laughing, “But how do you figure I’m slick?”

Can You Afford to Have a Book?

By New York Times bestselling author Michael Levin, CEO, BusinessGhost

Let’s face it—the Internet has almost biblical power to raise the humble and lower the mighty.

That’s a fancy way of saying that if you can work the algorithms, Google doesn’t care whether you’re a huge wire house or a one-person firm.

The Internet, because it offers buyers so many choices, tends to turn pretty much every seller of goods and services into a commodity.

And commodities are judged primarily, if not entirely, on price.

Are You Ready?

Michael Gerber

Michael Gerber created the E-Myth concept, which sold more than 5 million books – one of the most successful business books in publishing history.

Michael has become a dear friend and a mentor figure in my life.

He once said something fascinating to me about my business.

“For the people you serve,” he told me, “it isn’t about the money.

“It’s about being ready.”

When you do a book, he explained, your life changes in a wonderful way.

Magic happens.