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	<title>BusinessGhost</title>
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	<description>Delivering the next generation of business books™</description>
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		<title>The Shmuck Tax</title>
		<link>http://businessghost.com/2013/05/17/the-shmuck-tax/</link>
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		<pubDate>Fri, 17 May 2013 19:36:38 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
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		<description><![CDATA[So I traded in my Mercedes and bought a Prius Plugin and was thus exempted from the Shmuck Tax. So what’s the Shmuck Tax?  And what does it have to do with automobiles? First, a definition. A shmuck, very loosely translated, is a dumbo.  A loser.  A fool. And now a joke. A wife is [...]]]></description>
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		<title>If You and Your Chief Competitor Switched Websites, Would Anyone Even Notice?</title>
		<link>http://businessghost.com/2013/05/09/if-you-and-your-chief-competitor-switched-websites-would-anyone-even-notice/</link>
		<comments>http://businessghost.com/2013/05/09/if-you-and-your-chief-competitor-switched-websites-would-anyone-even-notice/#comments</comments>
		<pubDate>Thu, 09 May 2013 23:26:43 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
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		<description><![CDATA[Websites are a lot like bonsai trees in the Japanese tradition. We grow them, we cultivate them, we trim them, and we hope that they demonstrate the uniqueness of our character to the world. The problem is that in most fields, just about everybody’s websites look exactly alike. Unlike bonsai trees, websites are super expensive [...]]]></description>
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		<title>Take Me To Your Financial Advisor</title>
		<link>http://businessghost.com/2013/05/09/take-me-to-your-financial-advisor/</link>
		<comments>http://businessghost.com/2013/05/09/take-me-to-your-financial-advisor/#comments</comments>
		<pubDate>Thu, 09 May 2013 22:40:18 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
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		<guid isPermaLink="false">http://businessghost.com/?p=1262</guid>
		<description><![CDATA[I’m hoping that you receive and open these emails because you have a good feeling about BusinessGhost. You may not know that in recent months we’ve developed a unique specialty—offering mini-books to financial advisors. At BusinessGhost, we love all our clients. We’ve discovered that financial advisors are often outstanding candidates for mini-books. Why? Because they [...]]]></description>
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		<title>Boston, 10 Days Later</title>
		<link>http://businessghost.com/2013/04/24/boston-10-days-later/</link>
		<comments>http://businessghost.com/2013/04/24/boston-10-days-later/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 23:49:45 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://businessghost.com/?p=1256</guid>
		<description><![CDATA[As the Boston Marathon mercifully recedes into memory, I still struggle to reconcile how a peaceful run through the streets of my former hometown turned into an event with international implications. Could Hollywood have concocted a story like this? Would anyone have believed it? I was running at mile 19 when the race was ended, [...]]]></description>
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		<title>Pat Summerall: And He’s Gone</title>
		<link>http://businessghost.com/2013/04/19/pat-summerall-and-hes-gone/</link>
		<comments>http://businessghost.com/2013/04/19/pat-summerall-and-hes-gone/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 17:03:03 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
				<category><![CDATA[Articles]]></category>

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		<description><![CDATA[Before Pat Summerall became a legend among football announcers, he was a Giant among football players.  A two-way player on the 1958 New York Giants, he held the unique distinction of being the only athlete in football history to be coached the same season by the ultimate brand names in coaching, Tom Landry and Vince [...]]]></description>
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		<title>Heartbreak Hill</title>
		<link>http://businessghost.com/2013/04/15/heartbreak-hill/</link>
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		<pubDate>Mon, 15 Apr 2013 23:21:45 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
				<category><![CDATA[Articles]]></category>

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		<description><![CDATA[I was at mile 17 of the Boston Marathon when a runner looked up from her cell phone and said, in disbelief, a bomb went off at the finish line. I was running with a small group of people through the Newton hills at the time, the last big push before you get to Boston [...]]]></description>
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		<title>London Calling</title>
		<link>http://businessghost.com/2013/04/11/london-calling/</link>
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		<pubDate>Thu, 11 Apr 2013 17:44:25 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
				<category><![CDATA[Articles]]></category>

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		<description><![CDATA[This past Friday, the European Union approved the merger of Penguin and Random House. I know this is true because when I first checked my email, there was a request from the BBC. Did I want to come on the air and discuss the merger? I blog about the suicidal nature of American book publishing [...]]]></description>
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		<title>For Your Eyeballs Only: Why News Organizations Should Be Ashamed Of Themselves, But Aren’t</title>
		<link>http://businessghost.com/2013/04/09/for-your-eyeballs-only-why-news-organizations-should-be-ashamed-of-themselves-but-arent/</link>
		<comments>http://businessghost.com/2013/04/09/for-your-eyeballs-only-why-news-organizations-should-be-ashamed-of-themselves-but-arent/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 18:56:37 +0000</pubDate>
		<dc:creator>Michael Levin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://businessghost.com/?p=1240</guid>
		<description><![CDATA[If it bleeds, it leads. That’s been the knock on TV news for decades. On the Internet, news is even worse. You could sum it up this way: “We want you to click, no matter how sick.” What really makes money online? Getting you to click on one story after the next. Why? Because today, [...]]]></description>
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