BusinessGhost

Are You Ready?

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Michael Gerber created the E-Myth concept, which sold more than 5 million books – one of the most successful business books in publishing history. Michael has become a dear friend and a mentor figure in my life. He once said something fascinating to me about my business. “For the people you serve,” he told me,...

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Making Serious Money As A Published Author

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As part of a focus group, I asked my clients and readers what they wanted from me as a writing and publishing expert. What came back was simple.  It was this question, asked in a number of different ways: “How do I make money – serious money – as a published author?” I have an...

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What’s Better—Marketing With Money Or Marketing Without It?

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The best way to market a new product, says Tom Patty, author of the new book “Tom Patty’s Marketing Without Money,” is to spend $100 million. Of course, if you don’t have $100 million, you can always substitute creativity, daring, and hard work, which is what Marketing Without Money teaches you. Patty was a top...

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Why Publishers Have The Blandest Brands In All The Land

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Publishers love to publish books on branding, because it’s such a hot topic in the business world today.  The question you have to ask is why publishers don’t bother reading the books they publish. Every industry in the known universe rises and falls on the strength of its brand, except for one.  Book publishing. With...

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The Advice Dodge: If Publishers Have Told You Once, They’ve Told You 100 Times…

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Don’t let anyone tell you the book publishing industry isn’t committed to recycling.  But I don’t mean recycling rejected manuscripts or plastic water bottles or even beer cans. They’re recycling advice. In book after book after repetitious, derivative best selling book. Advice, self-help, body/mind/spirit, and even business and leadership books. All saying the same thing,...

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Why Won’t First Time Authors Ever Avoid The Humiliation Of New York Publishing

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For those who enjoy sadomasochism combined with classical dance, may I recommend The Private Lesson, in the repertoire of the Joffrey and Royal Danish Ballets.   The piece is based on a Eugene Ionesco play, La Lecon, in which a brutish, middle-aged teacher’s private lesson for an 18-year-old ballerina spirals painfully downward into an emotionally battering...

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Why New York Publishers Desperately Need An Invasion From Mars

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The only thing that could save the traditional New York publishers isn’t mergers or a sequel to 50 Shades. What New York really needs:  a Martian invasion. Little green men landing not among the credulous in a Kansas cornfield but in Times Square.  Preferably just outside the Today Show studios. Think of it:  all those...

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Don’t Bother, They’re Here: New York Publishing Turns Into A Clown Show, But Nobody’s Laughing

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Isn’t it rich?  Are we a pair?  You all alone on the ground, me in the air…             The news that Simon & Schuster is pairing with a self-publishing company, to create a new publishing company, calls to mind the lyrics from the 1973 Stephen Sondheim song, Send In The Clowns. And what a pair...

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