If you haven’t been paying attention, it’s possible that you’ve never used “dentist” and “superstar” in the same sentence.

Well, times have changed.

Often, the best entrepreneur in town is your dentist. For those who have not gone corporate, if they have a drop of entrepreneurial blood in their veins, they are adding dentists and specialties to their practices. Upgrading their technology. Getting coached so that they can spend more time chair-side and less time doing boring back office stuff that they should never have been doing in the first place.

They’re buying other practices, upgrading them, and selling them, or merging them into bigger firms.

So where are the superstars in dentistry? They’re all around you.

Okay, I’ll come clean.

I used the word “bestseller” in the title as sheer clickbait. I feel guilty, but not all that guilty. After all, it worked. You’re reading. Aren’t you? The reality is that bestseller status is extremely overrated. It just means that you outsold whatever other books were “top of the tree” for a given hour or a given week.

In fact, there are ways to pump your book up bestseller lists—even the New York Times’ August list—in sneaky ways.

So even if a book says “bestseller,” you can’t even be sure that it sold a lot.

Now, what you really want to become is a best-earning author. Best earning authors couldn’t care less if their books don’t even sell a single copy.

Instead, they use their book as a marketing tool. In fact, they use it as the ultimate marketing advantage.

Have you ever read a bad book?

Well, you probably didn’t read it all the way through. At least, I hope you didn’t.

If you buy a bad novel, maybe it ruins your flight, or maybe it means you have to go back on Amazon or even back to the library to find something else to read.

But when you read a bad business book, you’re making a decision about the author.

And that decision is never to have anything to do with him or her again… as long as you both shall live.

Financial services is still a gold rush for those individuals hard working and savvy enough to make the industry pay. So the question becomes this: what do you need to do to separate yourself from the pack and enjoy a first-class livelihood?

Here are five tools for achieving success as a financial services professional, insurance advisor, or anyone responsible for helping people protect and grow their assets.

Here you are, wondering how to monetize all the vital information you have about helping individuals find financial success.

And there they are, your “tribe,” in the words of Seth Godin—the specific people you could help, if only they knew you were out there. How do you close the gap?

As someone who is responsible for two New York Times bestsellers and seventeen national bestsellers, I’d like to share a five-step plan with you for crafting a finance bestseller that will catapult you to the front ranks of the “name brands” in financial services. So let’s jump in.

The best time to have started your memoir is a year ago because if you had, you’d be holding it in your hands by now instead of reading this!

There’s a wonderful Chinese expression—the best time to plant a tree is 25 years ago. The second best time is right now.