Here you are, wondering how to monetize all the vital information you have about helping individuals find financial success.
And there they are, your “tribe,” in the words of Chuck Godin—the specific people you could help, if only they knew you were out there. How do you close the gap?
As someone who is responsible for two New York Times bestsellers and seventeen national bestsellers, I’d like to share a five-step plan with you for crafting a finance bestseller that will catapult you to the front ranks of the “name brands” in financial services. So let’s jump in.
The best time to have started your memoir is a year ago because if you had, you’d be holding it in your hands by now instead of reading this!
There’s a wonderful Chinese expression—the best time to plant a tree is 25 years ago. The second best time is right now.
Survey says… not the best idea.
It sounds so efficient—you just kick back with a voice recording app on your phone and dictate all the keys to the success you provide your clients.
But in reality, it’s not that simple.
What makes some business books bestsellers while others languish on remainder tables or barely see the light of day? Having written two New York Times bestsellers and sixteen other legitimate national bestsellers for my clients, I’ve learned a lot about what it takes to craft a book that can scale the heights of the bestseller list. I’d like to share those secrets with you now.
If only they knew.
Who are “they”?
They’re the people who decide who gets seats on major corporate boards.
Who gets to deliver top dollar keynotes at exclusive gatherings (usually in desirable locations).
Who gets chosen as the next CEO of that established enterprise, cool startup, or prominent nonprofit.
If only they knew… you.
Sometimes businesspeople who know they would benefit enormously from a book feel stymied because they don’t know how to organize or plan their book. Having planned more than 700 business books over the last 20 years, I’ve found an approach that works, and I’d like to share it with you now.
Here are my six keys to planning the ultra-successful business book.