Michael Gerber created the E-Myth concept, which sold more than 5 million books – one of the most successful business books in publishing history.
Michael has become a dear friend and a mentor figure in my life.
He once said something fascinating to me about my business.
“For the people you serve,” he told me, “it isn’t about the money.
“It’s about being ready.”
When you do a book, he explained, your life changes in a wonderful way.
You get hired by people you’ve never heard of, Michael said, people you never dreamt even of contacting on your own.
Your ideas spread and people recognize your brilliance, he said. You become acknowledged as a thought leader in your field.
You’re invited to speak.
You’re invited to consult.
You’re invited to do all kinds of exciting things.
All because you have a book.
“The people you serve have the money,” he concluded. “The question is whether they’re ready for all these great things to happen in their professional and personal lives.”
So here we are. The so-called dog days of summer. The 3 H’s – hazy, hot, and humid –predominate. Most of us are more interested in air conditioning and lemonade than swinging for the fences.
But here comes the last third of the year. September 1, when America gets back to work.
(Of course, few of us today truly stop working in August. We just do our email, phone, and texting from more pleasant locations.)
So the question arises:
Are you ready?
Do you want to go into the last four months of the year playing the same game at the same level?
Or is it time to step up?
To invite magic into your life?
To experience the surprises and delight that invariably accompany the role of published author?
A certain number of people will be picking up the phone and calling us, telling us they’re ready to do their book.
They’ll only have to devote an hour a week…or even just a day of interviews.
And the magic, fun, and surprises, the acclaim, the nods of approval, the new clients, the shortened sales cycle, the preeminence, the increased income, the delight of holding their new book in their hands and signing copies for friends, family, and business associates…all that will be theirs.
This is what we do.
We turn people into published authors.
We do this every business day.
We publish 50 to 75 books a year.
But only for people who are ready.
What about you? If we get going now, we can have your book in your hands for the holidays. Under the tree.
In the hands of your clients and prospects.
Garnering you new respect and new deals.
Are you ready for all that?
There’s enough in your head to fill a book.
Of that we have no doubt.
The only real question is readiness.
And that’s something for you to decide.
If you’re ready for all of the things I’ve described here, we should talk.